Programme overview
The Master's Degree in Digital Transformation and Innovation Management trains managers able to lead innovation and digital transformation in companies, public administrations and organisations. It is a two-year, 120-ECTS programme in the LM-77 class (Economics and Business Sciences), taught in Italian and English at the Department of Economics of the University of Messina.
The programme combines economic-managerial and technological skills through an applied approach that brings real projects, data and digital tools into the classroom. The goal is to prepare professionals who can not only understand emerging technologies, but turn them into strategies, business models and concrete decisions.
Learning objectives
By the end of the programme, graduates will be able to:
- Lead the digital transformation of companies and public administrations, adapting processes and strategies to new technologies.
- Analyse and interpret business data using business analytics, artificial intelligence and machine learning to support decision-making.
- Design digital business models and manage technological platforms and ecosystems.
- Optimise digital marketing and customer experience through advanced communication and analytics tools.
- Lead organisational change, developing leadership and innovation-management skills.
Why choose this programme
- Bilingual teaching. Courses in Italian and English, with international materials and case studies.
- Applied approach. Labs, project work, case studies and simulations alongside theory.
- Strong links with the job market. Projects with companies and startups, internships and networking opportunities.
- International outlook. Mobility opportunities and collaborations with foreign universities.
Programme structure
The first year builds the economic-managerial and methodological foundations of digital transformation; the second year develops applied areas and lets students personalise their path.
Core courses include Digital Transformation and AI Strategy, Economics of Digital Innovation, Innovation Management, Finance for Digital Innovation, Statistics for Management and Law of Digital Innovation.
Students can focus on areas such as:
- Data and analytics — Data Analysis for Digital Management, Digital Marketing and Big Data Analysis.
- Platforms and new ventures — Strategic Management of Digital Platform Ecosystem, E-Business Models for New Venture.
- People and organisation — Digital Leadership, Budgeting for Digital Innovation.
- Sustainability and agribusiness — Agribusiness 4.0, Sustainable Enterprise and Circular Economy.
Full details of courses, credits and semesters are available on the Study Plan page.
How you study
Teaching combines lectures, tutorials and lab work. Students work on real data and cases, develop project work with companies and startups, and can undertake internships with companies, institutions and organisations, gaining skills that are immediately usable in the job market.
Career opportunities
Graduates work in large technology companies and multinationals, SMEs undergoing digitalisation, innovative startups, consulting firms and public administrations. The most sought-after roles include:
- Digital Transformation Manager
- Data Analyst and Business Intelligence Specialist
- Innovation Manager and Innovation Consultant
- Digital Marketing Strategist
- Digital transformation manager in public administration
- AI and Big Data specialist for management
After graduation
The degree provides a solid basis for second-level master's programmes and PhDs in digital, managerial and economic fields, including the University's PhD in Economics, Management and Statistics.